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Course Overview


A Bachelor of Business Administration (BBA) in Retail Operations is an undergraduate degree program that focuses on the management and operations of retail businesses. This program is designed to provide students with a comprehensive understanding of the retail industry, its various components, and the skills necessary to effectively manage and operate retail enterprises. Here’s some information about the BBA in Retail Operations:

Program Focus: The BBA in Retail Operations program is centered around developing a strong foundation in business management principles with a specific focus on retail. Students learn about various aspects of retail operations, including merchandising, supply chain management, customer service, sales techniques, inventory management, retail marketing, and e-commerce.

Curriculum: The curriculum of a BBA in Retail Operations program covers a range of business and retail-related subjects. Students can expect to study courses in marketing, management, finance, accounting, economics, business law, retail strategy, consumer behavior, store management, and more. The program may also incorporate practical components such as internships, projects, and case studies to provide real-world experience.

Retail Technology and E-commerce: Given the evolving nature of the retail industry, many BBA in Retail Operations programs also include courses on retail technology, digital marketing, and e-commerce. Students learn how to leverage technology to enhance customer experiences, manage online sales channels, and analyze consumer data.

Career Opportunities: Graduates with a BBA in Retail Operations can pursue various career paths in the retail industry. They may work as retail managers, store operations managers, merchandising managers, inventory analysts, retail buyers, sales managers, e-commerce managers, and more. The skills acquired during the program are transferable to both brick-and-mortar and online retail environments.

Retail Chains and Brands: BBA in Retail Operations graduates can find employment in a wide range of retail settings, including department stores, specialty shops, supermarkets, fashion brands, electronics stores, and more. They may also have opportunities to work with retail chains and multinational corporations.

Entrepreneurship: Some graduates may choose to start their own retail businesses or e-commerce ventures after gaining the necessary knowledge and skills from the program.

Study Options:

QualificationLengthCollege Code
BBA Retail operations3 years full time11250

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